Screen Shot: PUER
Website: www.puerny.com
City Based: Bronx, NY
What inspired the brand name?
PUER IS LATIN FOR " BOY " THE BRAND USES REF POINTS OF MY CHILDHOOD IN ALL DIRECTION OF BRANDING. IT'S MAINLY IDEAS OF THE BOY IN ME, NOT THE " MAN ".
At what moment did you realize you wanted to start a brand?
AROUND 2005. TRIPS TO SOHO, BEING SUPER YOUNG AND BEING INLOVE WITH BRANDS LIKE ABSURD.
What helps you get over creative blocks?
ASKING QUESTIONS.
What is the biggest mistake you have made?
I DON'T THINK IVE MADE IT YET.
What is the biggest success you have had?
PRINTING THE FIRST SHIRT
A source of inspiration people may find weird?
Empty product packaging.
Favorite color to use?
DEPENDS, LOL.
Are there any retail shops you would love to see you brand in?
RETAIL IS ON A SUPER DECLINE, ASK ME A FEW MONTHS AGO I WOULD OF SAID COLLETE, BUT I GUESS BARNEYS 5th AVE WINDOW, GOTTA DO IT FOR BEN & CAM.
Another Brand that inspires you and why?
RICK OWENS, FOR FINDING WHAT WORKS FOR THEM AND NEVER CHANGING IT.
Where do you see yourself and the brand in 1 year and 5 years?
NO IDEA, HIT ME UP IN A YEAR THEN IN 5.
In 5 words or less describe your brand?
IT - MEANS - MORE - THAN - CLOTHES
