Screen Shot: PUER
City Based: Bronx, NY
What inspired the brand name?
PUER IS LATIN FOR " BOY " THE BRAND USES REF POINTS OF MY CHILDHOOD IN ALL DIRECTION OF BRANDING. IT'S MAINLY IDEAS OF THE BOY IN ME, NOT THE " MAN ".
At what moment did you realize you wanted to start a brand?
AROUND 2005. TRIPS TO SOHO, BEING SUPER YOUNG AND BEING INLOVE WITH BRANDS LIKE ABSURD.
What helps you get over creative blocks?
What is the biggest mistake you have made?
I DON'T THINK IVE MADE IT YET.
What is the biggest success you have had?
PRINTING THE FIRST SHIRT
A source of inspiration people may find weird?
Empty product packaging.
Favorite color to use?
Are there any retail shops you would love to see you brand in?
RETAIL IS ON A SUPER DECLINE, ASK ME A FEW MONTHS AGO I WOULD OF SAID COLLETE, BUT I GUESS BARNEYS 5th AVE WINDOW, GOTTA DO IT FOR BEN & CAM.
Another Brand that inspires you and why?
RICK OWENS, FOR FINDING WHAT WORKS FOR THEM AND NEVER CHANGING IT.
Where do you see yourself and the brand in 1 year and 5 years?
NO IDEA, HIT ME UP IN A YEAR THEN IN 5.
In 5 words or less describe your brand?
IT - MEANS - MORE - THAN - CLOTHES