Trusting manufacturers. Get a contract going or it isn’t happening…

What is the biggest mistake you have made? Not thinking through my brand and preparing it enough.…

Agora "Autumn campaign"

The thought of seeing a random person in the street wearing something you created has been a dream of mine for a long time.…

WHAT IS THE BIGGEST MISTAKE YOU HAVE MADE? Wasting time caring about other people's opinions.…

What inspired the brand name? A mood and a feeling…

I think the best think I did to keep me inspired and ideas flowing was forcing myself into the habit of writing down everything I see that might turn into a concept immediately on the notes on my phone. Everything from song lyrics that catch my attention, a bit of graffiti i see walking to uni, even passing phrases my friends use that are a bit odd - most of my ideas stem from one of these little day to day gems…

I study a creative course at University, so I’m constantly surrounded by creative people…

The biggest mistake I've made is trying to do everything myself. I used to try to do photography, all designing, shipping, packaging, everything, all by myself. Some people do it easily, I do not. I believe there are powers in numbers, no matter how little numbers are there. If anyone asked me what I wish I did before, it would definitely have to be outsourcing things like photography to more talented people…