Screen Shot: AKASHI-KAMA

July 21, 2019

What inspired the brand name? A mood and a feeling…

No Diploma - "SORRY MOM - TOTE BAG"

June 29, 2019

No Diploma - "SORRY MOM - TOTE BAG"

Screen Shot: Awake at Three

June 22, 2019

I think the best think I did to keep me inspired and ideas flowing was forcing myself into the habit of writing down everything I see that might turn into a concept immediately on the notes on my phone. Everything from song lyrics that catch my attention, a bit of graffiti i see walking to uni, even passing phrases my friends use that are a bit odd - most of my ideas stem from one of these little day to day gems…

Screen Shot: Cobalt Collective

April 16, 2019

I study a creative course at University, so I’m constantly surrounded by creative people…

Screen Shot: UNE BÊTE NOIRE

March 26, 2019

The biggest mistake I've made is trying to do everything myself. I used to try to do photography, all designing, shipping, packaging, everything, all by myself. Some people do it easily, I do not. I believe there are powers in numbers, no matter how little numbers are there. If anyone asked me what I wish I did before, it would definitely have to be outsourcing things like photography to more talented people…

Screen Shot: Too Platonic

February 13, 2019

spent over $100 on a sample just for them to use the entirely wrong material. I didn't ask for a refund, idk why…

Screen Shot: Fourth Hour

February 11, 2019

Early in the brand, we really wanted to get our name out there. One of the more obvious ways to us, was to get an artist to sponsor or affiliate with us. After months, we had a record-label group express interest with having affiliation with the brand. With them being big dudes themselves, we had to custom make their apparel to their size. Another trouble for us would be international shipping to Canada but we thought it was going to be worth it at the time. However, we received the package back a week later since no one occupied the house anymore.…

Screen Shot: HYBRID

January 15, 2019

I wanted a name that reflected the ethos of the brand, I knew that the label was going to carry the concept of exploring and developing the conversation between garments and design…

Screen Shot: Campus

January 13, 2019

I think just having a brand alone is a huge success for me. I'm pretty timid, self-conscious, and I was never really one to display something I've done creatively. Even now, I have some remorse when dropping a collection because I feel like my audience will have a distaste for it. Starting a brand was my chance to be loud and get myself out of that mindset.…

Screen Shot: NOVEL©INDUSTRIES

January 9, 2019

Whew! Creative blocks are the worst like my longest block was a span of 5 months I felt like SHIT, but I made it through so here are Joshua West’s steps to making it through the drought!…

Screen Shot: Flight 94

January 4, 2019

I allowed myself to give up because things weren’t going well in the beginning. I wasn’t paying myself and investing the rest into my brand like I should have but I loved interacting with customers or people who loved my brand. Then once I got into stores, I felt like everything was going fast.…

Screen Shot: Decent Human Beings

January 2, 2019

Most people have a misconception that minimalism is just "lazy designs" and easy to do. However, there is a thought process behind it. We strive to apply the "less is more" philosophy in our clothes, packaging and our whole visual identity.…

Screen Shot: YOS “Your Own Society”

December 13, 2018

Since I was a child, I knew I wanted to be an inventor. Of what? I had no idea, but I knew I wanted to put something on this earth that wasn’t there before…

Screen Shot 2018-12-11 at 10.18.52 PM.png

Resurgence F/W + Restock Details

December 12, 2018

Resurgence F/W + Restock Details

Screen Shot: Katana Sakana

December 11, 2018

WHAT IS THE BIGGEST MISTAKE YOU HAVE MADE? Definitely some of our earlier designs (I'm thinking of the Gon Fishing) - we went way to subtle on reference to Hunter x Hunter on that one, and very few people seem to recognize it..…