Joe Freshgoods' "Aged Well" collection celebrates 5 years of growth with a varsity jacket and New Balance 992 collab. Timeless streetwear with a story.

A bold statement from Joe Freshgoods as he kicks off the rollout for his latest New Balance project. But when the track record speaks for itself, sometimes you just have to remind them. After subtly teasing another 992, I couldn’t help but wonder—how do you top the first one from 2020? It might not even be possible. The DBM 992 “No Emotions Are Emotions” shifted perceptions of New Balance, especially in Chicago, where Jordan reigns supreme.

The Sprite ads of the '90s and 2000s hit differently. They had this undeniable cool factor, featuring some of my favorite rappers and athletes of the era. Back then, landing a “Sprite deal” was more than just a partnership—it was a cultural milestone…

JOE FRESHGOODS JFG - "From Prom To Paris"

JOE FRESHGOODS JFG launches the "Hearing Voices" Summer '24 collection, drawing vibrant inspiration from the pulsating heart of house music and the iconic era that redefined nightlife.