Brand: Story mfg
Website: storymfg.com
Instagram: @storymfg
Release Date: NOw
Story mfg. just dropped a quiet game-changer—soft tailoring pieces that blur the lines between ceremony and couch. The collection has been slowly simmering behind the scenes, sparked by co-founder Katy’s wedding, where comfort met formality in true Story mfg. style. That seed of an idea—clothes that feel right at a wedding or a weeknight at the pub—has now grown into something real.
With the addition of Sam to the team, this concept was finally nurtured into life: relaxed tailoring that balances smart structure with slouchy ease. Think pieces that look great over a hoodie, stylish enough for your cousin's wedding, and still forgiving enough to wake up in after an accidental nap on the sofa.
The new Atlas Coat leads the drop, cut with a soft raglan sleeve and rounded shoulder for that easy silhouette. It comes in naturally dyed black organic cotton and Story mfg.’s signature handwoven Wobbly Waffle. Alongside it, the Shale Jacket and Fenn Trousers return in that same tactile fabric. These are pieces that style themselves, already showing up on moodboards for both vows and weekend hangs.
What started as wedding wear has now come full circle—and it wears just as well on a Wednesday afternoon.
