Screen Shot: Generation8
Website: Generation8.pt
City Based: Barcelos, Portugal
Instagram: @Generation8._
What inspired the brand name?
Generation8 was created with the purpose to bring new creativity to a new generation of clothing, from elegant to fantasy and futuristic designs.
At what moment did you realize you wanted to start a brand?
We’re two guys on this, we both started with some fun of creating one single iconic embroidery for one single piece, the ‘Neve’ hoodie was born from that, we took our time and started developing gen8 as a brand and started to see the potential it had from the feedback we got.
What helps you get over creative blocks?
Actually when there’s not too much confidence in a design we’ll just sit back and talk ideas out loud, trying to get to a conclusion calmly.
What is the biggest mistake you have made?
As a startup brand, actually it was testing our designs on cheaper embroidery’s companies to try and get an excellent result, that will not work.
What is the biggest success you have had?
On our first drop, but hopefully it’ll grow better from now on :)
A SOURCE OF INSPIRATION PEOPLE MAY FIND WEIRD?
Fantasy is our main inspiration source.
Favorite color to use?
Black and purple for sure
ARE THERE ANY RETAIL SHOPS YOU WOULD LOVE TO SEE YOU BRAND IN?
Any offers would be amazing as we would consider them all in this early stage
ANOTHER BRAND THAT INSPIRES YOU AND WHY?
Supreme and Derschutze, love both brands mainly because of their aesthetic and simplicity.
WHERE DO YOU SEE YOURSELF AND THE BRAND IN 1 YEAR AND 5 YEARS?
We’ve gone into this all-in as we could have said, so I expect big things in the near future, always need to innovate and not let the hands down, for sure persistence is something valuable in this business.
IN 5 WORDS OR LESS DESCRIBE YOUR BRAND?
Streetwear made elegant 😎