Brand: Palace X Stella Artois
Website: palaceskateboards.com
Instagram: @palaceskateboards
Release Date: JUNE 29 2024
London’s Palace has just launched its latest collaboration for Summer 2024, teaming up with Stella Artois to draw inspiration from the quintessential British sport of tennis.
Palace and Stella Artois have a history of successful collaborations, having joined forces twice in 2021 to celebrate British pub culture. In their newest collection, the two brands continue to highlight British excellence, with Stella Artois serving as the official beer partner of both Roland-Garros and The Wimbledon Championships.
This collection blends core silhouettes and accessories for tennis enthusiasts and beer lovers alike, offering a playful yet stylish mix of pub and court aesthetics. The sportswear line features sleek blouson match jackets adorned with embroidered arm details and logo badges, along with light court jackets, tech polos, and shorts featuring the distinctive Palace x Stella Artois motifs.
In addition to matching caps and socks, the collection includes a special co-branded tennis racket and balls from Slazenger, one of the oldest sports equipment providers. The collection also offers a towel and a holdall for carrying kits and beers, alongside a range of off-court hoodies, T-shirts, and a new cult-favorite chalice.
Check out the lookbook in the gallery above. The collection will be available in-store and online starting June 28 at 11 a.m. EDT via the brand’s official webstore. It will also be released in Asia on June 29 at 11 a.m. JST on the Palace webstore and at 11 a.m. CST on the official “Palace_Skateboards” WeChat store.