Brand: NOAH
Website: Noahny.com
Instagram: @Noahclothing
Release Date: Now
A brand built on culture can’t just sell clothes—it has to tell stories. That’s exactly what Noah delivers in its newest collaboration with legendary photographer Peter Anderson, dropping Thursday, 7/17, at 11 AM ET. Known for capturing raw, intimate portraits of icons like Madonna, Chuck D, and Robert Smith, Anderson’s lens never lies.
The launch isn’t just product—it’s an experience. Noah has turned its 199 Mulberry space into a gallery soaked in energy and history. Each photo is hand-printed from Anderson’s own darkroom, setting the tone for an exhibit that’s both gritty and emotional. A custom mix of music from Anderson’s subjects plays throughout the space, locking the vibe into a full sensory loop.
Anderson’s fingerprints have always been on Noah, even before the first drop. That Chuck D photo holding a calculator reading “Mind Revolution”? It was part of the original vision deck. This release is more than a collab—it’s a tribute to that creative DNA.