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18 East x Goodhood - INTRODUCING THE IMPROBABLE BUILDERS' CO-OP

January 8, 2025

Brand: 18 east

Website: 18EAST.CO (This release will be in-store)

Instagram: @18eastofficial

Release Date: 1.9.2025

Streetwear and fashion continue to evolve, often drawing inspiration from unexpected places. The latest 8-piece collection from 18 East, a New York-based label, channels the spirit of urban reinvention. This capsule is directly inspired by the themes of unused and open spaces explored in Syeus Mottel’s Charas: The Improbable Dome Builders. Through handcrafted production techniques, the brand reimagines familiar utilitarian silhouettes, breathing new life into functional staples.

18 East has built its reputation by steering clear of conventional wholesale partnerships, maintaining an exclusive distribution strategy. However, this latest venture marks an exciting departure from the norm. Partnering with a renowned London retailer, the brand introduces its first collection available for purchase outside the United States and Japan. This collaboration signals a significant milestone, blending the brand’s distinctive aesthetic with a global reach.

One of the standout features of this collection is the meticulous craftsmanship. Each piece incorporates genuinely handcrafted production techniques, ensuring every garment carries an authentic, one-of-a-kind feel. The designs reinterpret utilitarian staples, offering a fresh perspective on streetwear that prioritizes both style and substance.

This collaboration isn’t just about fashion; it’s about cultural exchange. By teaming up with a London retailer, [Brand Name] bridges the gap between two of the world’s most influential streetwear scenes: New York and London. This partnership offers fans in the UK and beyond a chance to engage with the brand’s innovative approach to urban-inspired fashion.

The capsule collection is available exclusively at the London retailer’s flagship location and online store. With limited availability, these pieces are set to become coveted additions to any streetwear enthusiast’s wardrobe.

By drawing inspiration from urban spaces and using handcrafted methods, [Brand Name] continues to push the boundaries of streetwear. This collaboration not only expands the brand’s global footprint but also reinforces its commitment to creating meaningful, high-quality fashion.

Stay tuned for more updates on streetwear trends and collaborations, and don’t forget to check out the collection before it’s gone!

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In FASHION Tags UPDATES, 18 East
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