Trusting manufacturers. Get a contract going or it isn’t happening…
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Screen Shot: DFKT Clothing
What is the biggest mistake you have made? Not thinking through my brand and preparing it enough.…
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Agora - "Autumn campaign"
Agora "Autumn campaign"
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Screen Shot: White Lotus
The thought of seeing a random person in the street wearing something you created has been a dream of mine for a long time.…
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Screen Shot: .Wag
WHAT IS THE BIGGEST MISTAKE YOU HAVE MADE? Wasting time caring about other people's opinions.…
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Screen Shot: AKASHI-KAMA
What inspired the brand name? A mood and a feeling…
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No Diploma - "SORRY MOM - TOTE BAG"
No Diploma - "SORRY MOM - TOTE BAG"
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Screen Shot: Awake at Three
I think the best think I did to keep me inspired and ideas flowing was forcing myself into the habit of writing down everything I see that might turn into a concept immediately on the notes on my phone. Everything from song lyrics that catch my attention, a bit of graffiti i see walking to uni, even passing phrases my friends use that are a bit odd - most of my ideas stem from one of these little day to day gems…
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Screen Shot: Cobalt Collective
I study a creative course at University, so I’m constantly surrounded by creative people…
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Screen Shot: UNE BÊTE NOIRE
The biggest mistake I've made is trying to do everything myself. I used to try to do photography, all designing, shipping, packaging, everything, all by myself. Some people do it easily, I do not. I believe there are powers in numbers, no matter how little numbers are there. If anyone asked me what I wish I did before, it would definitely have to be outsourcing things like photography to more talented people…
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Screen Shot: Too Platonic
spent over $100 on a sample just for them to use the entirely wrong material. I didn't ask for a refund, idk why…
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Screen Shot: Fourth Hour
Early in the brand, we really wanted to get our name out there. One of the more obvious ways to us, was to get an artist to sponsor or affiliate with us. After months, we had a record-label group express interest with having affiliation with the brand. With them being big dudes themselves, we had to custom make their apparel to their size. Another trouble for us would be international shipping to Canada but we thought it was going to be worth it at the time. However, we received the package back a week later since no one occupied the house anymore.…
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Screen Shot: HYBRID
I wanted a name that reflected the ethos of the brand, I knew that the label was going to carry the concept of exploring and developing the conversation between garments and design…
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Screen Shot: Campus
I think just having a brand alone is a huge success for me. I'm pretty timid, self-conscious, and I was never really one to display something I've done creatively. Even now, I have some remorse when dropping a collection because I feel like my audience will have a distaste for it. Starting a brand was my chance to be loud and get myself out of that mindset.…
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Screen Shot: NOVEL©INDUSTRIES
Whew! Creative blocks are the worst like my longest block was a span of 5 months I felt like SHIT, but I made it through so here are Joshua West’s steps to making it through the drought!…
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Screen Shot: Flight 94
I allowed myself to give up because things weren’t going well in the beginning. I wasn’t paying myself and investing the rest into my brand like I should have but I loved interacting with customers or people who loved my brand. Then once I got into stores, I felt like everything was going fast.…
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Screen Shot: Decent Human Beings
Most people have a misconception that minimalism is just "lazy designs" and easy to do. However, there is a thought process behind it. We strive to apply the "less is more" philosophy in our clothes, packaging and our whole visual identity.…
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Screen Shot: YOS “Your Own Society”
Since I was a child, I knew I wanted to be an inventor. Of what? I had no idea, but I knew I wanted to put something on this earth that wasn’t there before…
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Resurgence F/W + Restock Details
Resurgence F/W + Restock Details
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Screen Shot: Katana Sakana
WHAT IS THE BIGGEST MISTAKE YOU HAVE MADE? Definitely some of our earlier designs (I'm thinking of the Gon Fishing) - we went way to subtle on reference to Hunter x Hunter on that one, and very few people seem to recognize it..…
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